Ashley Phillips sets out Stoke City ambition as he tries to change record

Stoke City chief executive Ashley Phillips has set out his ambition for the club as he looks to change their poor record

Phillips was appointed as CEO in June 2023, and he has quickly set about trying to improve the club's fortunes.

Stoke have not won a major trophy since 1972, and they have been relegated from the Premier League twice in the past five years.

But Phillips is confident that he can turn things around, and he has set out a number of ambitious goals for the club.

Phillips' goals for Stoke City include:

Phillips knows that these goals will not be easy to achieve, but he is confident that he can make a difference.

"I am excited about the opportunity to lead Stoke City into a new era," Phillips said.

"We have a lot of work to do, but I am confident that we can achieve our goals."

Phillips will face a number of challenges in his bid to turn Stoke City around.

The club has a poor recent record, and they are currently in the Championship.

Phillips will also need to improve the club's financial situation, and he will need to develop a sustainable financial model.

But Phillips is confident that he can overcome these challenges, and he is determined to make Stoke City a success.

"I am not afraid of a challenge," Phillips said.

"I am confident that I can make a difference at Stoke City, and I am determined to help the club achieve its goals."