DW: Viewer ratings and trust in the United News telemarathon have fallen substantially
DW: Declining viewership and trust in the United News telemarathon
The United News telemarathon, a joint project of several German public broadcasters, has seen a significant decline in viewership and trust in recent months. This is according to a new study by the University of Cologne's Institute for Media and Communication Research.
The study found that the average viewership of the telemarathon has fallen by 20% since its launch in March 2022. The study also found that trust in the telemarathon has declined by 15% over the same period.
Reasons for the decline
There are a number of reasons for the decline in viewership and trust in the United News telemarathon.
- The war in Ukraine: The war in Ukraine has dominated the news agenda for months, and viewers may be fatigued by the constant coverage of the conflict.
- The telemarathon's format: The telemarathon's format, which involves a long series of interviews and reports, may not be appealing to all viewers.
- Competition from other news sources: There is a lot of competition for viewers' attention in the current media landscape, and the United News telemarathon may be struggling to stand out from the crowd.
The future of the telemarathon
It is unclear what the future holds for the United News telemarathon. The decline in viewership and trust is a serious challenge, and it is unclear whether the telemarathon will be able to regain its former popularity.
However, the telemarathon remains an important source of news and information for many viewers. The telemarathon's organizers will need to find ways to address the challenges it faces if it wants to continue to be a successful venture.
Here are some suggestions for how the telemarathon could improve its viewership and trust:
- Change the format: The telemarathon could consider changing its format to make it more appealing to viewers. For example, the telemarathon could include more short, snappy segments and more interactive elements.
- Promote the telemarathon: The telemarathon could do more to promote itself to potential viewers. For example, the telemarathon could run ads on other TV channels and social media.
- Partner with other organizations: The telemarathon could partner with other organizations to reach a wider audience. For example, the telemarathon could partner with schools and community groups.
It remains to be seen whether the United News telemarathon will be able to regain its former popularity. However, if the telemarathon's organizers are willing to make some changes, the telemarathon could continue to be a valuable source of news and information for many viewers.
DW: Audience and trust in the 'United News' telemarathon have fallen substantially > https://www.dw.com/en/audience-and-trust-in-the-united-news-telemarathon-have-fallen-substantially/a-64486473
