What You Can Do to Rank Higher in Search
Google’s search algorithm is complex and ever-changing, but there are some general principles that you can follow to improve your ranking. The order of importance as far as Google is concerned:
- Content
- Backlinks
- Technical SEO
Here are some specific tips for each:
Content
- Create high-quality, original content that is relevant to your target audience.
- Use keywords throughout your content, but don't overdo it.
- Make sure your content is well-written and easy to read.
- Use headings and subheadings to break up your content and make it more scannable.
Backlinks
- Get backlinks from high-quality websites.
- The more backlinks you have, the better.
- Make sure your backlinks are relevant to your website.
Technical SEO
- Make sure your website is mobile-friendly.
- Use a fast and reliable web host.
- Create a sitemap and submit it to Google.
- Use structured data to help Google understand your content.
Blogger.com
Blogger is a popular blogging platform that is owned by Google.
If you are using Blogger, there are some additional things you can do to improve your ranking:
- Use a custom domain name.
- Enable HTTPS.
- Add a meta description to your blog.
- Use social media to promote your blog.