«Не бывает армянского коньяка». Премьер Пашинян призвал не называть армянское бренди — «коньяком»null — Новая Газета from

"Armenian Cognac" Doesn't Exist: Prime Minister Pashinyan Urges the Renaming of Armenian Brandy

A Call for Authenticity

Armenian Prime Minister Nikol Pashinyan has made a bold statement, urging the country to stop referring to its renowned brandy as "cognac." In a recent speech, he emphasized the importance of preserving the unique identity of Armenian brandy and distinguishing it from the French original.

Historical and Legal Distinctions

The term "cognac" has a specific legal definition and can only be used for brandy produced in the Cognac region of France. Armenian brandy, while sharing similarities with Cognac, has its own distinct characteristics and production methods. Pashinyan argues that using the term "cognac" for Armenian brandy misrepresents the product and undermines its own value.

Preserving Cultural Heritage

Beyond legal implications, the Prime Minister also emphasizes the cultural significance of Armenian brandy. He believes that using the proper terminology not only ensures accuracy but also protects Armenia's cultural heritage. Armenian brandy has a rich history and tradition, and Pashinyan views its correct naming as a way to safeguard this legacy.

Economic Implications

Pashinyan's call for a name change also has economic implications. By distinguishing Armenian brandy from Cognac, he aims to promote its unique selling points and increase its market value. This could lead to increased exports, job creation, and economic growth for Armenia.

International Recognition

The Prime Minister's proposal has garnered mixed reactions. Some industry experts support the move, believing it will enhance the reputation of Armenian brandy. However, others express concerns that changing the name could disrupt existing export markets and confuse consumers. Nonetheless, Pashinyan remains firm in his belief that the benefits of authenticity and cultural preservation outweigh any potential challenges.

Future of Armenian Brandy

The debate over the naming of Armenian brandy is likely to continue. However, Pashinyan's initiative has sparked a vital conversation about the importance of protecting national identity and promoting unique products. The future of Armenian brandy may depend on the country's ability to balance global recognition with preserving its own cultural heritage.